Launched on September 1, 2006, AAG exudes infinite energy. It is a youth based television channel that is all set to educate, encourage and entertain its viewers with programs that are thought provoking and provide an ultimate viewing experience while empowering the youth. AAG is truly a platform where the youth has the prerogative to voice its opinion and speak the mind. The youth of AAG is no ordinary youth, it is the one that has the courage to "question" and also find answers. AAG is exclusively and essentially a youth based television channel with a primary target audience ranging between the ages 15 and 25. However, age does not become an impediment; AAG also grips those young at heart! The youth of AAG is firmly focused on its dreams and aspirations; it is the progressive youth that thinks beyond boundaries. It has the desire and propensity to "question". the youth of AAG stands out! AAG is the space for high-spirited youth who has the audacity to discover themselves by taking up challenges, bonding with the fraternity, and being real, while forming a strong community of youth with a passion that is relentless.

AAG's logo is representative of its philosophy. Hence, AAG gives Light to illuminate, Warmth to invigorate, Energy to rebel, Passion to energize, Creativity to stand out and Dreams to dare.

AAG provides refreshing and energized televiewing and endeavors to offer its viewers 'viewing that grips' through a diverse range of programs that are meant to captivate viewers. One of AAG's distinctive features is it offers a wide range of genres including music, sitcoms, VJ shows, talk shows, debate shows, to name a few. AAG speaks the language of youth and it does that eloquently. With programs like Cell 224, Pappu Yaar, Aaminah Haq Show, Music Mastermind and many more, which are AAG's channel drivers, AAG has a multidimensional relationship with the youth. It has all the tenderness to become a third parent, it can serve as an institution to act as a teacher and it has the affection and trustworthiness to become a close friend.

AAG's VJs, popularly known as the NAUJAWANS, represent different segments of the society. These Naujawans are anything but your average, ordinary, everyday youngsters.In fact. The Naujawans represent the channel committee for AAG and act as a council of advisors. Since these Naujawans are the youth and also represent them, Naujawans are in a better position to understand their hopes, dreams and aspirations.

AAG is the only TV channel with a 360-degree communication platform targeting seven unique communication mediums all being highly relevant in terms of exposure to target market. These platforms include i) AAG The Channel ii) AAG Radio iii) SMS (224) and IVR iv) AAG Campus Project v) AAGAHI: The first ever youth magazine vi) Fire Records: The record company and vii) AAG's Website.